About
Monica Aguilo
Founder | Chief Brand Builder
Founders, meet your brand’s new secret weapon.
Monica is a brand strategist who helps early-stage startups and fast-growing companies build brands that scale—and connect with consumers.
With deep experience across brand management, product innovation, creative strategy, and consumer research, she’s worked for Fortune 100 brands like Ford, P&G, Nestlé, and helped scale startup standouts like Manscaped, Earth Breeze, and LOCL.
Her superpower? Listening to your consumers and giving them more of what they want. From nailing your positioning to defining your innovation pipeline, she helps founders answer the big questions to build brands that last.
MBA from UC Berkeley and a BBA from UT Austin.
Startup-obsessed. Consumer-first. Strategy-led.
Let’s build a brand people love!